Advertising Resources for Learning Partners
Welcome to Organizational Development's advertising resource hub!
Advertising is a key piece of the puzzle in preparation for hosting a course. As mentioned in the Learning Partners Overview, OD sends out weekly eBlasts to all City Email users and subscribers, but this alone doesn't cut it! We expect Learning Partners to market their own courses alongside these eBlasts.
How can I promote my courses?
-
Send out targeted email marketing and course flyers (see samples below)
- Hang those flyers once they're made too!
- Word of mouth - hype your course!
- Include a link to your course in your email signature
Who should I promote to?
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Choose your target market: a group of people who would benefit from attending your course
- Supervisors
- Managers
- New Employees
- Specific Departments
- All City Email Users (Everyone)
Targeted Email Marketing and Course Flyers
To help get you started, we've put together a few samples and templates to choose from. Look through the options below, select the one you like best, download the editable version and make it your own!
Items to include in every flyer:
- Your Department Name
- The Course Name
- Date, Time, and Location (Zoom)
- QR Code for easy access on printed flyer - the QR code in all templates will direct folks to access all courses on the City's website. If you want one that will direct them to your specific course, you'll need to replace this.
- Hot Tip: Use the image you selected during the course planning phase as the flyer's background image to help maintain advertising consistency. Can't remember what image was used? Check out your course's Eventbrite page or email OrganizationalDevelopment@cityofmadison.com to help find this.
Email Advertisement Samples
- Sample: Targeted Email Ad
- Sample: Targeted Email Ad with Flyer
- Template: Reach out to OrganizationalDevelopment@cityofmadison.com for a message template.
Flyer Samples
| Flyer # | Sample PDF | Editable Template |
| 1 | Flyer 1 Sample | Flyer 1 Template |
| 2 | Flyer 2 Sample | Flyer 2 Template |
| 3 | Flyer 3 Sample | Flyer 3 Template |
| 4 | Flyer 4 Sample | Flyer 4 Template |
| 5 | Flyer 5 Sample | Flyer 5 Template |
| 6 | Flyer 6 Sample | Flyer 6 Template |
| 7 | Flyer 7 Sample | Flyer 7 Template |
| 8 | Flyer 8 Sample | Flyer 8 Template |
Have another idea in mind but unsure how to make it work? Or need some help with putting your flyer together? Reach out to OrganizationalDevelopment@cityofmadison.com with any ideas or questions!