Advertise with Metro Transit

Transit advertising puts your message in front of thousands of people every day! Whether you want to attract customers with a bold message, or complement your digital marketing, outdoor advertising gives you an eye-catching way to promote your business.

Transit advertising surrounds people with visual storytelling, connecting brand messages with potential consumers. Seen by passengers, pedestrians and vehicle traffic, transit advertising can provide the ultimate vehicle to deliver your message to the masses.

Whether you have an upcoming event, are launching a new product line, or want to increase your brand awareness in the marketplace, transit offers a creative platform for your marketing message. Showcase your business today with Metro Transit and continue to attract new customers with the power of transit advertising.

Pricing & Questions

Peg Anthony
(608) 267-8771
panthony@cityofmadison.com

1245 E. Washington Ave.
Madison, WI 53703
Advertising Overview

Advertisement Types

Additional custom sizes are available.

Full Wrap

Full Wrap

Half Wrap

Half Wrap

King Kong

King Kong

Mini King Kong

Mini King Kong

Kong with Extension

Kong with Extension

Kong

Kong

King

King

Full Back

Full Back

Tail

Tail

By the Numbers

Sources: Metro Transit 2017 Ridership, U.S. Census

13.1m

Annual passenger rides

57,200

Passenger rides per day
During the school year

30,300

Passenger rides per day
During the summer

180

Buses on the street
During peak commute

255,214

City of Madison residents

43,820

UW-Madison students

4

Transfer points

208

Shelters

Benefits of Transit Advertising

  • Transit ads are repeated.

    Repetition is a key factor in any successful advertising program. Transit Advertising provides a constant reminder, keeping your name, service or product fresh in your target consumer's mind.

  • Transit ads grab attention.

    Mobile advertisements like bus ads are 2.5 times more effective than static billboards. Bus wraps give you the ability to show off creative, eye-catching designs that grab the attention of your consumers.

  • Transit ads have constant exposure.

    Buses move through the busiest areas of the city, delivering your message all day, every day. People see your ad as they drive to work, walk to lunch, and bike around the city. Buses are part of the landscape!

  • Transit ads are effective.

    94% of respondents recalled mobile billboards, and an amazing 80% recalled specific ads!

  • Transit ads are timely.

    Your ads reach people as they're travelling or shopping, when they're most likely to make a purchase.