Double Dollars Logo

For up-to-date information, please see the Community Action Coalition's Double Dollars webpage.

Double Dollars at the farmers’ markets will start on June 1, 2021.

Madison Area Farmers’ Market Double Dollars is a program for SNAP/FoodShare users. The program offers a dollar for dollar match for all SNAP transactions up to $25 per market day.


Contact the Mayor's Office.

Donate to the Program

Attention: Dates and times may have changed due to COVID-19. Please visit your market's website for more information.


Dane County Farmers' Market

Starting June 23 - 8:30 am – 1:45 pm
200 Block of Martin Luther King Jr. Blvd.
EBT Services offered from 10:30 am - 1:00 pm

June 19  6:15 am – 1:45 pm
Capitol Square

Westside Community Market

Apr. 17 – Nov. 6, 7:00 am – 12:30 pm

University Row & University Ave.
Behind UW Health – Digestive Health Center

Northside Farmers' Market

May 9 – Oct. 24, 8:30 am – 12:30 pm

Northport Town Center
1857 Northport Drive

Monona Farmers' Market

May – October, 8:30 am – 12:30 pm

Ahuska Park
400 E. Broadway
Monona, WI

Eastside Farmers' Market

April 27 – Oct. 26, 4:00 pm – 7:00 pm

McPike Park
202 S. Ingersoll St.

Troy Gardens Farm Stand

June – October 3:30 pm – 6:30 pm

Troy Farm
502 Troy Dr.


Key points:

  • Program starts June 1, 2021.
  • For SNAP (Supplemental Nutrition Assistance Program)/FoodShare users ONLY. Shoppers must have their cards with them and enter their PIN to complete a transaction.
  • Double Dollars matches up to $25.
  • Valid at participating markets ONLY.
  • Program ends Sunday, October 31, 2021.
  • Find up-to-date information at Community Action Coalition's website:

In order to receive Double Dollars, SNAP/FoodShare users bring their Quest EBT card to the farmers’ market EBT or information booth. The shopper decides how much they would like to withdraw from their account. For every dollar up to $25 that is withdrawn, the shopper receives twice that amount in market dollars. If a shopper wants to withdraw more than $25, they may do so, but they will only receive $25 in Double Dollars.

The market money and Double Dollars can be spent at any vendor’s stand selling SNAP-eligible products. This includes bakery, fruits and vegetables, meat, fish, dairy products, and seeds and plants to grow food. Market money cannot be used to buy nonfood items (like flowers or wreaths), hot foods (like those served at food carts), and alcohol.

Double Dollars can be redeemed at farmer's markets through October 31, 2021. They can only be issued or redeemed at participating markets, listed above.

And don’t forget you can also get Double Dollars at the Willy Street Co-op after farmers market season has ended! Contact Customer Service to learn more, or check out the Willy Street Coop Double Dollars page.

Go to Frequently Asked Questions for more information.

Brought to You By

City of Madison
Dane County
Community Action Coalition
Public Health Madison & Dane County

Made Possible By

Madison Area Chef's Network
UW Health
Meriter Unity Point Health
St Mary's Hospital
Group Health Cooperative
Cuna Mutual
Willy Street Co-Op