Double Dollars Logo

For up-to-date information, please see the Community Action Coalition's Double Dollars webpage.

Double Dollars at the farmers’ markets will start on June 1, 2022.

Madison Area Farmers’ Market Double Dollars is a program for SNAP/FoodShare users. The program offers a dollar for dollar match for all SNAP transactions up to $25 per market day.


Contact the Mayor's Office.

Donate to the Program

Attention: Dates and times may have changed due to COVID-19. Please visit your market's website for more information.


Dane County Farmers' Market

Saturday Market on the Square
April 16-November 12*
6:15 am – 1:45 pm
2 E. Main St.
*Due to Art Fair on the Square, DCFM to be held at Breese Stevens Field on July 9 from

Wednesday Market Downtown
Starting April 20-November 2
8:30 am – 1:45 pm
200 Block of Martin Luther King Jr. Blvd.

Westside Community Market

Apr. 16 – Nov. 5, 7:00 am – 12:30 pm

University Row & University Ave.
Behind UW Health – Digestive Health Center

Northside Farmers' Market

May 8 – Oct. 23, 8:30 am – 12:30 pm

Northside Towne Center
2901 N. Sherman Ave.

Monona Farmers' Market

May 1– October 30, 8:30 am – 12:30 pmAhuska Park
400 E. Broadway, Monona WI

Monroe St. Farmers' Market

May 1-October 30, 9:00am-1:00pm
Edgewood College Parking Lot
2219 Monroe St.

Eastside Farmers' Market

April 26 – Sep. 25, 4:00 pm – 7:00 pmMcPike Park
202 S. Ingersoll St.

Badger Rock Farmers Market

Beginning June 22
Wednesdays 5:00pm-8:00pm
501 E. Badger Rd.

Troy Gardens Farm Stand

June 2– October, 13 3:30 pm – 6:30 pm
Troy Farm Stand
502 Troy Dr.


Key points:

  • Program starts June 1, 2022
  • For SNAP (Supplemental Nutrition Assistance Program)/FoodShare users ONLY. Shoppers must have their cards with them and enter their PIN to complete a transaction
  • Double Dollars matches up to $25
  • Valid at participating markets ONLY
  • Program ends October 31, 2022
  • Find up-to-date information at Community Action Coalition's website:

In order to receive Double Dollars, SNAP/FoodShare users bring their Quest EBT card to the farmers’ market EBT or information booth. The shopper decides how much they would like to withdraw from their account. For every dollar up to $25 that is withdrawn, the shopper receives twice that amount in market dollars. If a shopper wants to withdraw more than $25, they may do so, but they will only receive $25 in Double Dollars.

The market money and Double Dollars can be spent at any vendor’s stand selling SNAP-eligible products. This includes bakery, fruits and vegetables, meat, fish, dairy products, and seeds and plants to grow food. Market money cannot be used to buy nonfood items (like flowers or wreaths), hot foods (like those served at food carts), alcohol, candles, and incense.

Double Dollars can be redeemed at farmer's markets through October 31, 2022. They can only be issued or redeemed at participating markets, listed above.

And don’t forget you can also get Double Dollars at the Willy Street Co-op after farmers market season has ended! Contact Customer Service to learn more, or check out the Willy Street Coop Double Dollars page.

Go to Frequently Asked Questions for more information.

Brought to You By

City of Madison
Dane County
Community Action Coalition
Public Health Madison & Dane County

Made Possible By

UW Health
Willy Street Co-Op