Page organization is critical to helping your users access the information they need.

Each page should follow a structure as if you were writing a Word document. Headings should provide a clear outline of the page’s content.

Example Caption
Data Data
Content Contet
ndkjfjkf aksjkd


Headings are one of the most important ways you can guide your users through your content. Web users tend to scan content. Well-organized page headings will help your users identify the most relevant information.

Always put headings in a sequential/hierarchical order. Don’t skip headings. Use different levels of headings to show hierarchy in your content.

  1. On the City of Madison website,
  2. You should always start with a Heading 3 within your webpage content. The site name and page title are a Heading 1 and 2, respectively.


Most Important Content First – Inverted Pyramid

Put the most important information first. Follow it with background information later on the page. Put the main idea before exceptions and conditions.