Double Dollars Logo

For up-to-date information, please see the Community Action Coalition's Double Dollars webpage.

Distribution of Double Dollars at the farmers’ markets ended on October 15, 2023.

Tuesday distributions of Double Dollars at Willy Street Co-op locations began Tues. October 17, 2023 and will run through Tues. March 5, 2023.

Madison Area Farmers’ Market Double Dollars is a program for SNAP/FoodShare users. The program offers a dollar for dollar match for all SNAP transactions up to $20 per market day.


Contact the Mayor's Office.

Donate to the Program

Attention: Dates and times may have changed due to COVID-19. Please visit your market's website for more information.


Dane County Farmers' Market

Saturday Market on the Square
April 15-November 11*
6:15 am – 1:45 pm
2 E. Main St.
*Due to Art Fair on the Square, DCFM to be held at Breese Stevens Field on July 8 from

Wednesday Market Downtown
Starting April 19-November 1
8:30 am – 1:45 pm
(Double Dollars available 8:30 am – 1:00 pm) 
200 Block of Martin Luther King Jr. Blvd.

Westside Community Market

April 15 – November 4, 7:00 am – 12:30 pm
University Research Park
505 S Rosa Rd

Northside Farmers' Market

May 14 – October 30, 8:30 am – 12:30 pm
Northside Towne Center
2901 N. Sherman Ave.

Monona Farmers' Market

May 1 – October 30, 8:30 am – 12:30 pm
Ahuska Park
400 E. Broadway, Monona

Monroe St. Farmers' Market

May 7 – October 30, 9:00am – 1:00pm
Edgewood College Parking Lot
2219 Monroe St.

Eastside Farmers' Market

April 25 – October 31, 4:00 pm – 7:00 pm McPike Park
202 S. Ingersoll St.

Verona Downtown Farmer's Market

May 3 – October 4, 3:00 pm – 6:30 pm
Hometown Junction Park
101 W Railroad St, Verona

Troy Gardens Farm Stand

June 2 – October 13 3:30 pm – 6:30 pm
Troy Farm Stand
502 Troy Dr.

Sun Prairie Farmers' Market

May 6 – October 28, 7:00 am – 12:00 pm
Cannery Square and Market Street
1 Cannery Sq, Sun Prairie


Key points:

  • Program starts June 15, 2023
  • For SNAP (Supplemental Nutrition Assistance Program)/FoodShare users ONLY. Shoppers must have their cards with them and enter their PIN to complete a transaction
  • Double Dollars matches up to $20
  • Valid at participating markets ONLY
  • Program ends October 15, 2023
  • Find up-to-date information at Community Action Coalition's website:

In order to receive Double Dollars, SNAP/FoodShare users bring their Quest EBT card to the farmers’ market EBT or information booth. The shopper decides how much they would like to withdraw from their account. For every dollar up to $20 that is withdrawn, the shopper receives twice that amount in market dollars. If a shopper wants to withdraw more than $20, they may do so, but they will only receive $20 in Double Dollars.

The market money and Double Dollars can be spent at any vendor’s stand selling SNAP-eligible products. This includes bakery, fruits and vegetables, meat, fish, dairy products, and seeds and plants to grow food. Market money cannot be used to buy nonfood items (like flowers or wreaths), hot foods (like those served at food carts), alcohol, candles, and incense.

Double Dollars can be redeemed at farmer's markets through October 15, 2023. They can only be issued or redeemed at participating markets, listed above.

And don’t forget you can also get Double Dollars at the Willy Street Co-op after farmers market season has ended! Check out the Willy Street Coop Double Dollars page.

Go to Frequently Asked Questions for more information.

Brought to You By

City of Madison
Dane County
Community Action Coalition
Public Health Madison & Dane County

Made Possible By

UW Health
Willy Street Co-Op